From DTC Growth to Profitable Digital Scale

bern helmets

Case Study

A four-pillar digital transformation that turned an unprofitable DTC channel into a scalable, margin-positive business.

From DTC Growth to Profitable Digital Scale

GROWTH THAT OUTPACED PROFITABILITY

Services

DTC Marketing Program

Sector

E-Commerce

strategy to execution

E-Commerce Optimization

Site re-engineered to reduce friction, improve performance, prioritize high-impact products, and integrate accessories — driving both conversions and average order value across all traffic sources.

Marketing Funnel Efficiency

Advanced remarketing workflows segmented by engagement and behavior, achieving a 70% reduction in social ad spend while maintaining assisted conversion volume.

Custom SEO Program

Tailored strategy that expanded organic visibility, increased owned keyword rankings, and accelerated search-driven revenue — growing SEO revenue 190% and overall search visibility 400% in year one.

Promotion Rationalization

Long-running promotions evaluated and sunsetted where margin impact outweighed performance benefits — improving profitability without sacrificing volume or brand positioning.

“ICVM Hawk nailed our brand — action-driven, community-rooted, and built for the people who wear our helmets. The site feels as authentic as what we make.”

Bob Poor/Bern Helmets, CEO

our work